This swimwear brand is refusing to erase the stretch marks on its models  Mic @Mic

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One of the best bralette-slinging lingerie startups to emerge in recent years, Lively, is branching out beyond comfortable but stylish underpinnings. Now, the lingerie brand is rolling out its first-ever swim collection later this month. Bikinis have apparently always been in the cards for the direct-to-consumer line, which started in April 2016 , but customer feedback prompted it to happen earlier than initially planned:


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